Unique Selling Position Worksheet MKT/431 Version 3 University of Phoenix Material
Unique Selling Position Worksheet
MKT/431 Version 3
University of Phoenix Material
Unique Selling Position Worksheet
Review the information in Fig. 6.2 on pages 133-135 in the Preparing Effective Business Plans text. Complete each section below. Be sure to cite your sources
when necessary (including all uses of the textbook).
1. Buyer Information
Discuss in 350 to 700 words total, the buyer behavior information presented in the section:
.Motivation
.Income Level
.Lifestyle
.Environment
.Programs and Facilities
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1 Unique Selling Position Worksheet
2. Selling Position
3. Business Analysis
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