MKT 571 WEEK 6 TEAM ASSIGNMENT INVESTOR PITCH ( NEW PRODUCT LAUNCH MARKETING PLAN, PART 3)
MKT 571 WEEK 6 TEAM ASSIGNMENT INVESTOR PITCH ( NEW PRODUCT LAUNCH MARKETING PLAN, PART 3)
Pitch your Learning Team's new product to the class using a Microsoft word file with 1200 or more words Include the following key components from your New Product Launch Marketing Plan:
Executive summary
Situational analysis
Market growth potential and competitive analysis
Segmentation, target market, and positioning
Pricing and distribution strategies
Marketing communication plan
Financial information (including forecasting demand, break-even, sales, promotional budget,
and marketing expense)
Intended marketing objectives for Y1, Y2, and Y3
Implementation milestones
Evaluation and control metrics and methodology to measure performance
Contingency planning
The class will act as a group of potential investors, and will provide feedback on whether they
would invest in the new product your team has prepared to launch for your marketing plan.
Click the Assignment Files tab to submit your assignment.
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