MKT 571 Week 5 Individual Client Pitch Presentation NEW
MKT 571 Week 5 Individual Client Pitch Presentation NEW
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication
plan (IMC) to your client.
Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:
• Identify how your IMC plan is new and improved including the benefits you focus on and the target
market.
• Discuss the changes to your positioning strategy.
Discuss any considerations you will need to employ to build and maintain the brand and customer loyalty.
Create a print ad and a video broadcast for the product based on your new strategy (YouTube TM, video,
or PowerPoint storyboard is acceptable). This must be integrated into the PowerPoint.
Include speakers' notes to clarify the information in your presentation and provide supplemental
explanation.
.Be sure to read the rubric for guidance on how the paper will be graded.
Click the Assignment Files tab to submit your assignment. You are submitting only one PowerPoint
presentation
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