MKT 421 WEEK 5 LEARNING TEAM MARKETING PLAN FINAL PAPER AND PRESENTATION
MKT 421 WEEK 5 LEARNING TEAM MARKETING PLAN FINAL PAPER AND PRESENTATION
Write a 6,300-to 7,000-word paper integrating your previous Learning Team assignments into a final
Marketing Plan Paper. In addition, address the following information in your paper:
. Identify the appropriate place and promotional strategy that should be used in the development of the
strategic marketing plan.
. Develop an initial sales promotion schedule.
. Create an advertising plan.
. Identify public relations opportunities for the product or service.
. Analyze the effect of channel management decisions on the marketing or your selected product or service.
Select appropriate distribution channels for your product or service and address costs in terms of placement,
shipping, and middlemen.
.Develop a budget for your plan.
.Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your
marketing plan.
Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft PowerPoint
presentation illustrating your Marketing Plan Paper
Format your paper consistent with APA guidelines.
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