MKT 421 WEEK 4 ASSIGNMENT MARKETING RESEARCH REPORT
MKT 421 WEEK 4 ASSIGNMENT MARKETING RESEARCH REPORT
Your company has decided to launch a new line of products.
Create a 1,400-word report and include the following information:
Identify a new product/service.
Choose the target market for your product/service, and describe your target
market in detail.
Develop at least one question for each characteristic of the target market
(demographic, geographic, psychographic, and behavioral) that will be important
for you as you determine the marketing strategy for this new product.
Recommend the best methods of conducting marketing research to answer these
questions. Be sure to include why you chose these particular methods.
Outline the steps you will take to bring your product to market from idea
generation to commercialization, using a multi-step product development process.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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